Pay Per Click Services in Buffalo, NY
Creating and managing an effective Pay Per Click (PPC) marketing campaign takes time and expertise. According to statistics, most DIYers will build their campaign, spend a lot of money, and then realize they do not see any returns. The truth is, PPC management is a full-time job, where every level of your campaign needs to be analyzed, interpreted and optimized to ensure success. This is not a "set it, and forget it" industry. SBC is backed by over ten years of experience managing Search Engine Marketing (SEM) campaigns, including building over 250 accounts and managing budgets totaling over $4.5 million in lifetime spending. Pay Per Click is one of the most successful ways to drive leads to your website. Contact SBC today to find out how!
Search Engine Marketing Strategy
PPC Client Research & Analysis
Before creating your campaign and account, we need to understand your business and the environment you operate in fully. We need to learn what products and services provide the highest ROI and how that relates to the search habits of your potential customers. During this time, we might install simple coding from Google, which will help us to analyze your traffic better.
PPC Keyword Research
Once we have a basic structure defined after performing client research, we can begin to look at how your products and services are represented in the search engines. This is where having experience is crucial, as we need to analyze that data to create a keyword list designed for optimal ROI.
PPC Ad Creation
Once the keywords are created and grouped into similar ad groups, we will custom-write your ads with fresh and creative copy to encourage clicks. Strong call-to-action phrasing and wording techniques are most important in this step to help increase the overall exposure of your ads.
PPC Account Creation & Setup
Once the overall build of the account is complete, we can begin the upload process to the search engines. Our full management package will include uploading all campaigns to a master account and daily management. Or, if you already have an AdWords account, you can elect to have an SBC expert assume management responsibilities of your existing account(s).
PPC Account Management
Continuous account optimizations are necessary to keep your ads ranking higher than the competition. These optimizations will include new keyword research, including negative keyword addition. Other optimizations include writing new ads, keyword bid adjustments, demographic targeting, GEO targeting, and CPA adjustments.
PPC Strategy Updates
As part of our management package, we can constantly adjust strategies - whether it's a new season focus or you want to promote a different aspect of your business. Our main goal is to drive the most relevant traffic to your website, so any needed adjustments are welcomed.
To ensure you are up to date on performance, we provide dashboard reporting where you can review all performance metrics based on several sortable features. All reporting is up to the minute so that you can track performance on the most recent clicks.
We realize that in most industries, advertising means you must spend money first to see results later. The benefit of working with an experienced Pay Per Click Management service is that we bring all of our successes with previous campaigns right into yours. This experience immediately helps prevent non-relevant clicks, saving you money and providing all the necessary tools to get your campaign performing well from the beginning. We will custom-build your campaign regardless of the industry or budget desired and treat it as if it was our own. If you have any questions or are interested in our advertising services, contact us today and discover the AFFORDABILITY of our services!