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Pay Per Click Company in Buffalo, NY
Creating and managing an effective Pay Per Click (PPC) marketing campaign takes a lot of time and expertise. According to statistics, most DIYers will build their campaign, spend a lot of money, then realize they are not seeing any returns. The truth is, PPC management is a full-time job, where every level of your campaign needs to be analyzed, interpreted and optimized to ensure success. This is not a “set it, and forget it” industry. Scovazzo Business Consulting is backed by over 10 years of experience in managing Search Engine Marketing (SEM) campaigns, including building over 250 accounts and managing budgets totaling over $4.5 million in lifetime spends. Pay Per Click is one of the most successful ways to drive leads to your website. Contact Scovazzo Business Consulting today to find out how!
Search Engine Marketing Strategy
PPC Client Research & Analysis
Before we begin to create your campaign and account, we need to fully understand your business and the environment you operate in. It’s important for us to learn what products and services provide the highest ROI and how that relates to search habits of your potential customers. During this time we might install simple coding from Google, which will help us to better analyze your traffic.
PPC Keyword Research
Once we have a basic structure defined after performing client research, we can begin to look at how your products and services are represented in the search engines. This is where having experience is crucial as we need to analyze that data to create a keyword list designed for optimal ROI.
PPC Ad Creation
Once the keywords have been created and grouped into similar ad groups, we will then custom write your ads with fresh and creative copy to encourage clicks. Strong call to action phrasing and wording techniques are most important in this step to help increase the overall exposure of your ads.
PPC Account Creation & Setup
Once the overall build of the account is complete, we can now begin the upload process to the search engines. With our full management package, all campaigns will be uploaded to a master account and managed on a daily basis. Or, if you already have an AdWords account, you can elect to have a Scovazzo Business Consulting expert assume management responsibilities of your existing account(s).
PPC Account Management
Continuous account optimizations are necessary to keep your ads ranking higher than the competition. These optimizations will include new keyword research, including negative keyword addition. Other optimizations include writing new ads, keyword bid adjustments, demographic targeting, GEO targeting, and CPA adjustments.
PPC Strategy Updates
As part of our management package, we can always adjust strategies - whether it’s a new season focus, or you want to promote a different aspect of your business. Our main goal is to drive the most relevant traffic to your website, so any needed adjustments are welcomed.
To make sure you are up to date on performance, we have dashboard reporting where you can review all performance metrics based on a number of sortable features. All reporting is up to the minute, so you are able to track performance on the most recent clicks.
We realize that in most industries advertising means you need to spend money first in order to see results later. The benefit of working with an experienced Pay Per Click Management service is that we bring all of our successes with previous campaigns right into yours. This experience immediately helps to prevent non-relevant clicks, which saves you money and provides all the necessary tools to get your campaign performing well from the very beginning. We will custom build your campaign regardless of industry or budget desired and treat it as if it was our own. If you have any questions or are interested in our advertising services, contact us today and find out just how AFFORDABLE our services are!