Search Engine Optimization Services in Buffalo, NY

Search Engine Optimization Buffalo, NY

The main goal of Search Engine Optimization (SEO) is to increase the overall exposure or your business within the search engine results, while also optimizing your site for a better user experience. Increasing your exposure in the search engines translates into more website visits while optimizing user experience will increase the chance for lead generation. Both of these strategies working together are necessary to keep your products and services above the competition.


SEO has become a lot more than keyword research and optimizing meta descriptions. It should be viewed as a strategic road map, with the main goal of matching your audience to the products & services you provide.  The basic elements of SEO have changed dramatically over recent years, that's why it is important to have SEO experts properly manage your content to deliver the best results possible.


Search Engine Optimization Strategy

On-Site SEO

Scovazzo Business Consulting will begin to familiarize with your industry by conducting keyword research surrounding your products and services. The main goal of this step is to find out what keywords your users and for and to optimize your website with those terms. By optimizing these longer tailed keywords into your content, Google and other search engines will be better able to match your content to rank higher for your desired keywords. Organic traffic is often higher converting than most other sources, so it is important to capitalize on all searches to your website.


Off-Site SEO

Making sure your page content is highly relevant and correctly labeled is an important part of On-Site SEO. Scovazzo Business Consulting looks for SEO marketing techniques beyond your website to ensure you have the proper visibility on all search engines. This includes auditing all your directory listings for correct information and citations. Making sure all of your backlinking data is correct is an important step in guaranteeing your business is streamlined in searches. Additional steps in our Off-Site SEO include backlink scanning, directory submissions & blog creation & submission.


What Will Scovazzo Business Consulting SEO do for you?

-Dedicated expert managing your SEO strategy

-Month to month contract

-More than 10 years of experience

-Up to date reporting/dashboard

-Open communication with the strategist

-Marketing plan catered to your specific needs


How do I get started?

Signing up for a month-to-month contract with Scovazzo Business Consulting will get you started with your Custom SEO marketing plan. You will be contacted to discuss the goals of your campaign and any extra implementation details. Our team will immediately begin to work on your campaign in an effort to increase your overall SEO exposure. To fully be able to track our performances, we may need to link Analytics data, or include coding on your website. These tools will greatly enhance our ability to better optimize our campaign. Once our campaign has been initialed, we can look forward to steady improvements in our rankings and online exposure.


To get started with a free consultation and introduction, contact us today?