Search Engine Optimization Services in Buffalo, NY
The main goal of Search Engine Optimization (SEO) is to increase the overall exposure of your business within the search engine results while also optimizing your site for a better user experience. Increasing your exposure in the search engines translates into more website visits, while optimizing user experience will increase the chance for lead generation. Both of these strategies working together are necessary to keep your products and services above the competition.
SEO has become a lot more than keyword research and optimizing meta descriptions. It is a strategic road map with the primary goal of matching your audience to your products and services. The basic elements of SEO have changed dramatically over recent years, so it is crucial to have SEO experts properly manage your content to deliver the best results possible.
Search Engine Optimization Strategy
On-Site SEO
SBC will familiarize itself with your industry by conducting keyword research surrounding your products and services. The main goal of this step is to identify familiar keywords used to optimize your website with those terms. By optimizing these longer-tailed keywords into your content, Google and other search engines can better match your content to rank higher for your desired keywords. Organic traffic is often higher converting than most other sources, so it is important to capitalize on all searches to your website.
Off-Site SEO
Making sure your page content is highly relevant and correctly labeled is an important part of On-Site SEO. SBC looks for SEO marketing techniques beyond your website to ensure you have the proper visibility on all search engines. This includes auditing all your directory listings for correct information and citations. Ensuring your backlinking data is accurate guarantees your business is streamlined in searches. Additional steps in our Off-Site SEO include backlink scanning, directory submissions & blog creation & submission.
What Will SBC SEO do for you?
- Dedicated expert managing your SEO strategy
- Month-to-month contract
- More than 10 years of experience
- Up-to-date reporting/dashboard
- Open communication with the strategist
- Marketing plan catered to your specific needs
How do I get started?
Signing up for a month-to-month contract with Small Business Consulting will get you started with your Custom SEO marketing plan. We will contact you to discuss the goals of your campaign and any extra implementation details. Our team will begin working on your campaign to increase your overall SEO exposure. To fully be able to track our performances, we may need to link Analytics data or include coding on your website. These tools will significantly enhance our ability to optimize our campaign better. Once our campaign is initialed, we can look forward to steady improvements in our rankings and online exposure.
To get started with a free consultation and introduction, contact us today?
